Cara Lau
Copywriter
The Reviews
I LOVE working with Cara, mostly because I think her unique creative abilities extend far beyond her title as a Senior Copywriter. What impresses me most about Cara is her impeccable taste and the ability to provide inputs that traverse the boundaries of her designated role, indicative of a versatile creative professional.
In contrast to many copywriters I've worked with in the past who tend to stay in their lane, Cara demonstrates a rare ability to wear multiple hats effectively. She can provide valuable insights on aspects ranging from voice-over to design, editing, and casting, a testament to her wide-ranging capabilities. I am certain that there is a vast array of talents she possesses that I've yet to witness. The value of such well-rounded, multifaceted team members cannot be overstated, as their diverse perspectives enrich the quality of our work from every angle.
Our collaboration on the sound design for Instacart served as a striking illustration of Cara's impressive abilities. The synergy between us, and the level of competence and insight she displayed is typically expected of a seasoned Creative Director, making her contributions pleasantly surprising and highly commendable. This cooperative effort genuinely uplifted the quality of the project.
Will Bystrov, SVP, Head of Post
At first glance, you'll see Cara has a signature look with her pink hair and bubbly personality. But then you get working with her and see she has a lot of other signature talents. She has a knack for nailing a Gen-Z tone and fanciful copy that flows. She's constantly conscious of what's happening in culture while respecting all cultures. And as a bonus, she's VERY knowledgeable about all things fashion.
Liz Loudy, Creative Director
Cara comes onto every project with a can-do attitude, and is always looking for ways to push the envelope further in her creative. I have worked with Cara on a few different projects during our time at Mustache together; on all of them, she takes any challenge as an opportunity rather than a roadblock, and is always looking for ways to make a brand's voice stand out to their audience.
I have also seen Cara been a mentor for others on the social and creative teams. Many other Mustachers have looked to her for creative insight and as a sounding board, and she's always willing to make time for them. Cara joined Mustache at a time when we had little to no writers, and we were so lucky to have her be part of redefining what a Mustache creative team looked like.
Emily Tully, Integrated Producer
I've really enjoyed getting to know and work with Cara. She's always impressed me with the way she thinks about ideas, leading with intention, deeply nuanced perspectives and an eagerness to learn other points of view. She prioritizes strategic thinking with an empathetic lens, taking in a full 360 account about the work at-hand and how to make it relatable to an audience. Her appetite to learning is insatiable. She's also a great collaborator, always pushing herself and those she works with to deliver the sharpest work we're all capable of. I've also witnessed how much care she puts into her team, taking time to work with and mentor junior members. Put Cara in a brainstorm and she will ask questions and propose ideas others may not have thought of. Simply put, Cara is the best!
Benjamin Lester, Social Media Manager
Cara is an absolute joy to be around. Period. When it comes to her work, she is confident in her skills, but doesn't boast about them. She's very intentional when she speaks, and when she does she commands attention. When it comes to having a creative partner, there are few others that I'd put in the same league as Cara. Even if she disagrees with someone creatively, she will come to a compromise and not be dismissive of anyone's contributions. It's such a joy to have her support in the workplace and beyond. Anyone would be lucky to have Cara be a part of their team!
Daniel McKenna, Social Media Manager
I've had the very good luck of working with Cara and several projects now and each time she continues to blow it out of the water! She is insanely creative, incredibly thoughtful in regards to the client, and so wonderfully collaborative with the entire team.
Cara works tirelessly to create beautiful work - which I have had the privilege to see develop time and again. She is kind, she is always thinking one step ahead, and continues to push and stretch herself out of her comfort zone.
Liz Beeson, Project Director
Cara is an experienced and talented creative who would be an asset to any team. Working with her the last couple years, I’ve seen Cara come up with ideas that became the core concept of multi-platform campaigns for major brands.
She’s passionate about the work, a pleasure to work with, and has a gift for creating memorable content. I’m proud of the work we produced as a team and excited to see what she does next!
Nolan Funk, Senior Video Editor